Instructions: The following statements reflect different views and strategies people may use when interacting with business customers. Think about how you generally approach customers and business interactions. Please take a few minutes to rate the statements based on how “true” they feel to you. You can print your results page to keep a copy for future reference.
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I feel comfortable sharing the power with my customer.
Not true Very true
I listen deeply to my customer’s point of view.
Not true Very true
I easily shift the conversation from my technical knowledge of my product/service to the business needs of my customer.
Not true Very true
To me, connecting with my customers and helping them get what they want, suggests advantages, not disadvantages.
Not true Very true
I work with my customer to develop collaborative goals.
Not true Very true
I express appreciation for our working relationship.
Not true Very true
I think about how my product/service can improve the business outcomes for my customer.
Not true Very true
The most successful individuals in business are able to listen to and connect with their customers.
Not true Very true
I help my customer problem solve and co-create new opportunities to meet their needs.
Not true Very true
I actively try to find things about my customer that I can appreciate.
Not true Very true
I tailor the presentation of my product/service to make it relevant to the needs and future plans of my customer.
Not true Very true
I feel prepared to easily use strategies that will help me engage with my customer, form a partnership, and create new opportunities together that help us meet both of our needs.
Not true Very true
I view my customer’s feedback, questions, and concerns as an opportunity to understand their perspective.
Not true Very true
I make an effort to connect with my customer.
Not true Very true
I think about how my product/service can help my customer reach their personal goals.
Not true Very true
I make an effort to understand the meaning attached to my customer’s goals.
Not true Very true
I identify the most important business factor (e.g., revenue, profit, turnover, etc.) for my customer and communicate how my product/service can help meet that need.
Not true Very true
To me, connecting with my customers and helping them get what they want, suggests advantages, not disadvantages.
Not true Very true
The most successful individuals in business are able to listen to and connect with their customers.
Not true Very true
I feel prepared to easily use strategies that will help me engage with my customer, form a partnership, and create new opportunities together that help us meet both of our needs.
Not true Very true